The Amazing Bobble Water Bottle
Posted in Business, Creativity on 05. Jul, 2010
It’s not often I come across a product that really impresses me. For me to blog about it is ever rarer.
The Bobble is a simple, elegant and beautifully designed idea that reduces the environmental impact of millions of plastic mineral water bottles. In the UK alone there were 2.09 billion litres drunk last year (source: britishbottledwater.org). Thats a lot of money spent on water!
The bobble is a clear, PET bottle with a coloured carbon filter that filters tap water and can be used over 300 times before a new carbon filter is needed. That’s about two months worth.
Lets say you buy one bottle of mineral water a day. That’s gonna cost you at least £56 every two months compared to the £6.77 plus shipping the Bobble would cost you (and thats the initial cost, the refills cost even less).
But its not the cost that appeals to me, it’s the convenience. If I run out at work, I can just fill it up at a drinking water tap. Same for the gym.
The bottle looks good too, designed by the prolific and gifted designer Karim Rashid who designed, among other things, the Issey Miyake perfume bottle.
Its a cheap, convenient alternative to buying expensive bottled water. I’ve ordered a couple today and I’ll let you know how I get on via Twitter.
