Feed Me, Twitter!

By Rich Baker

Lot’s of people talk about serendipity (the effect by which one accidentally stumbles upon something fortunate, especially while looking for something entirely unrelated) on social networks. In my experience, it’s more about synchronicity.

Synchronicity is the experience of two or more events that are apparently causally unrelated occurring together in a meaningful manner. To count as synchronicity, the events should be unlikely to occur together by chance.

Take this evening for example. I happened to look at Twitter and saw a tweet from the asute (and worth a follow) @darenbbc taking about how his twitter ‘stream’ seemed to be all broadcast.

It’s something I had noticed recently too; as my network of followers (and followees) has grown, it seems the amount of interraction has reduced.

I’m wondering whether that is partly due to the number of people we follow now but also to do with the fact that for many in our network, the novelty is wearing off. As a result, people tweet less, and when they do it’s more to tell people what they are doing, and less to ask others what they are doing.

Over recent weeks, I have been investing more time in unfollowing people I don’t have conversations with and seeking out new people to follow. My network is taking more and more maintenance to keep it relevant.

In a post later this week, I will talk about how this ‘network maintenance’ is vital for individuals, and businesses, to ensure growth.

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